Have you ever tripped over something unexpected or had one of those freak accidents you still remember to this day? A scraped knee, a run-in with a pole — painful in the moment, but somehow, the story always sticks. And when you tell it? The emotions come rushing back like it just happened.

That, my friend, is the power of storytelling.

My name is Elizabeth Escobar, and I teach content creators, entrepreneurs, and Christian leaders how to write and self-publish their books. And if there's one timeless truth I’ve learned, it’s this: great authors are great storytellers.

Storytelling Is an Ancient Art — and You Were Made for It

Story is how we’re wired. From the earliest days of civilization, cultures have passed down truth, values, and history through story. And honestly? The best storyteller of all time — hands down — is Jesus.

Jesus didn’t just preach principles. He told parables. Stories layered with meaning, rooted in the real-life experiences of His listeners. He used everyday examples — sheep, seeds, coins, sons — because He knew His audience. He understood their world. And that’s our first big lesson as aspiring authors:

Know your audience — not just their attention span, but their heart.

Whether you're writing a devotional, a leadership manual, or your personal testimony, your words need to *connect*. Just like Jesus spoke to fishermen, farmers, and tax collectors in ways they could instantly understand, **you too must study the world your readers live in.** What are they dealing with right now? What are they afraid of? Hoping for? Wrestling through in their faith?

Speak to the Universal — Through the Specific

Jesus didn’t just tell stories for the sake of entertainment. He told stories that lingered long after the crowds had gone home. Why? Because while His examples were relatable, **His truths were universal**.

Think of the prodigal son. That story still resonates today — not because we’re all dealing with ancient inheritance customs — but because we all know what it feels like to mess up, to feel far from home, to crave grace.

As a writer, **don’t be afraid to touch on the emotions and experiences that unite us all** — even while using specific details and metaphors that make your message real and rich.

Leave Them With a Message That Moves

One of my favorite things about Jesus’ style of storytelling is that it always led somewhere. He didn’t just inform — He *transformed*. His listeners didn’t just hear something interesting. They walked away changed… and then they told others.

That’s the kind of writing that lives on.
That’s the kind of storytelling that spreads.
That’s the kind of author you were created to be.

So here’s your author challenge: What do you want your reader to do with what you’ve written?

Always write with a next step in mind. Whether it’s self-reflection, action, prayer, or transformation — your story should invite them to move.

Ready to Tell Your Story?

You don’t need to be a theologian or a best-selling author to make an impact — you just need the right tools, the right support, and a message that matters.

📚 Join our next FREE Heart to Page Workshop to start mapping out your story.
✍️ Or Book a Call with us to explore how to finally write and publish your faith-based book this year.

Your story was meant to be told — and we’re here to help you tell it well.

👉 Click here to sign up for the workshop or schedule your publishing call now.